Mission

Create a £1 million feature film, give it away to over one million people in one year. Make a cult media experience, featuring a full-length movie and media offshoots.

  • Distinctive content
  • Internet-funded & distributed
  • Freely downloadable & DRM (digital rights management) free
    (Creative Commons-licenced)
  • A collaborative, participative experience
    (voting on select creative decisions, filtered script development via wiki)
  • Enlist a pioneering 50,000-member entertainment community

Milestones

PHASE 1: Proof of concept. COMPLETE
Open to 100 members only.
Target: £2,500
Activity: Infrastructure. Develop online presence.
Promotion: Email seeding, followed by web/blogger engagement.

PHASE 2: Early development. COMPLETE
Open to 1000 members.
Target: £25,000
Activity: Script and visual development for 2 scripts. Production of teaser and promotional material. Begin user-generated content initiatives.
Promotion: Online conversation, mainly via blogs.

PHASE 3: Advanced development. BEGINNING SHORTLY
Open to 5000 members.
Target: £125,000
Activity: Produce trailer and documentary material. Finalise scripts and complete development.
Promotion: Major web promotion. Specialist and targeted offline promotion. Invite-only phases.

PHASE 4: Pre-production
Open to 25,000 members.
Target: £625,000
Activity: Greenlight script. Scout locations, choose cast and crew, plan production.
Promotion: Major online and offline promotion.

PHASE 5: Filming
Open to 50,000 members.
Target: £1,250,000
Activity: Production, post-production, distribution, creation of member-only products.
Promotion: Major online and offline promotion, inc. broadcast and ongoing podcasting.

Share This